Budget Friendly Access
A streamlined pricing model that makes it affordable to get your brand in front of potential clients.
The main purpose of the SME Zone is to open up DVD2026 and in so doing, the Land Enterprise to smaller suppliers who would otherwise not have the opportunity to attend and exhibit.
The SME Zone is a new opportunity for smaller, UK SMEs with potential to bring innovation to the Land Enterprise to showcase cutting-edge ideas directly to the Army and wider Defence industry community at a major live Army event.
DVD has always been about connection with vehicles, experiencing them first hand. The growing challenge is how these vehicles are enhanced and connected with other sensors and effectors. The SME Zone provides an opportunity for potential Defence suppliers to show their services or concepts, engage with users and the wider Defence industry, as well as getting advice from the ‘Office for Small Business Growth’ on how to engage commercially. This will help break down the barriers to entry for many SMEs. All without the cost or complexity of a full exhibition stand
The SME Zone is designed specifically for Small and Medium Enterprises that want to maximise their ROI. By choosing a pod within our centralised zone, you benefit from:
A streamlined pricing model that makes it affordable to get your brand in front of potential clients.
No need for additional stand builders. Your pod is pre installed and artwork created for you.
A dedicated, central hub that provides a single, easy-to-navigate destination for visitors to discover and explore the latest SME offerings in one place.
By grouping SMEs together, we create a vibrant zone that naturally draws in attendees looking for the next big thing.
The SME Zone is intended to support genuinely small and independent innovators, especially those who are emerging within or have no business within the Defence Sector or within the Land Enterprise.
Eligibilty criteria (indicative):
To apply, organisations should:
We’ve bundled everything you need into one transparent price. When you book a pod, you get a complete exhibition solution.
A modern, informal space designed for 1-to-1 meetings. Informal meeting spaces available near the Pod.
Professional artwork using your branding is included in the cost.
Your company name and information featured in our showguide.
On-site power, high-speed Wi-Fi, and built-in lighting.
A branded counter ready for use on day one.
Our team handles the full setup. You simply arrive with your marketing materials and start networking.
Offered a presentation slot , within the SME Zone, which will be filmed and made available post the event.
The SME Zone is about more than just a physical space, it’s about ensuring that budget doesn’t limit your ability to showcase your brand alongside some of the best land equipment and service in the defence industry.
To maintain the integrity and focus of the SME Zone, all applications are subject to an approval process. We want to ensure a diverse and relevant mix of companies that provide real value to our attendees.
Submit your interest via the form below
Our team will review your application to ensure your business meets the SME criteria
Once approved, we will finalise your booking and get your pod ready for the show floor
Secure your affordable route to the show floor today. Submit your application for the SME Zone.